"Do you see stars? Or do you see the light that travelled thousand of years to show you the way?”, “Do you see a mountain? Or do you see the next challenge?”, “Do you see a road? Or do you see millions of possibilities in front of you?” This is the introduction to the new BMW 3 Series Touring internet highlight. The question “Do you see a car?” represents the philosophy of the target group. Their ambition is to ask questions and see things differently, their aim is to discover.

The questions highlight the fact that the new BMW 3 Series Touring is more than just a standard car. What this means has to be discovered by users. And they will make the discovery as they familiarise themselves with the vehicle’s new features in the four topic areas.

Year: 2008, Client: BMW M, Agency: Interone Worldwide, Role: Creative Director

Why are people rolling out the red carpet? Why are bridges closing? Why do red lights chance to green ones? The reason is: there are many ways to prepare yourself for the dawn of an new era. But what will this era bring? The highly emotive pre-teaser phase provides a strong incentive for users to register. If they do so, they're part of a premiere ahead of the world premiere – the arrival of the new BMW 7 Series Sedan.

All this takes place in a modern landscape restricted area – a stylish setting to mark the dawn of a new era. As a VIP, the user can take a look behind the scenes and exclusively experience the new star among BMW automobiles.

Year: 2008, Client: BMW, Agency: Interone Worldwide, Role: CD, Sparing Partner

The user's perspective is from the bonnet looking onto a fence which covers the entire screen. Behind the fence is an fierce, barking dog with its fur standing on end and with snarled teeth. He’s incredibly angry and becomes more and more aggressive by the second. Suddenly the V8 engine starts transmitting its tremendous power. The dog seems to immediately have a personality transplant and lies down whimpering and awestruck on the ground.

The "Unleashed" viral uses humour to represent "M Power" as a real and instinctive force of nature. A force that makes is unmistakably clear who is running the show based on the motto: "Don't bark. Bite!"


Year: 2007, Client: BMW M, Agency: Interone Worldwide, Role: Creative Director

Training is not always everything. This story takes place at a facility centre at an unknown location. The new BMW Convertible is to be taken for another test drive by our famous test drivers with the roof down. However, the test goes anything but to plan. Surprisingly the situation changes. If you want to know now, take a look for yourself. The aim: humour is used to portray the desirability of the new BMW M3 Convertible.

The idea combines top-class sporting qualities typical to M vehicles with the elegance and grace of a convertible.


Year: 2007, Client: BMW M, Agency: Interone Worldwide, Role: Creative Director

The BMW 1 Series Coupé intensifies the moment. Its unusual design and outstanding performance make it the 1 Series' top model. The launch model, the BMW 135i with 225 kW (306 bhp) and M package, positions the coupé as a powerful leader. And how does it feel to drive it? It feels like condensed 1ntensity.Are you ready for 1ntensity?

The BMW 1 Series Coupé poses this question not only on its website but also on YouTube and MySpace. The 1ntense profile presents the campaign to users on their level. The 1ntense connects people who share the same attitudes to life.

User videos are integrated on YouTube and as part of the 1ntense campaign, and seven bands set the scene with their own 1ntense soundtrack. The link between the BMW website and Web 2.0 activities is editorially managed so that users have a real contact person they can communicate with. As part of the interactive online highlight, users can download driving films onto their computers as well as configure their own 360° view of the vehicle and integrate it using code in blogs, forums and on websites..

Year: 2007, Client: BMW, Agency: Interone Worldwide, Role: Art Director

A new device from BMW appears on Flickr, Google Video and bmw.com: It plays DVDs, has a colour display and saves energy. The device is constantly changing shape. What exactly is it? A few carefully made blog comments started the hype. Wild speculation and heated discussions took place all over cyberspace from engadget to digg. Some of the users started to get close...

Target-group oriented positioning of the new BMW 1 Series models as part of the plug-in-and-play culture. The new BMW 1 Series is to driving what the iPod is to music.

A rotating device with numerous technical features represents the spirit of the new BMW 1 Series. Still having the aim to generate interest and curiosity for a mysterious BMW product among the target group which has a passion for new technology. This generated interest is then used for the official launch the new BMW 1 Series.



Year: 2006, Client: BMW, Agency: Interone Worldwide, Role: Art Director

presented in a very stylish way and directly linked to a movie in which the wind and the 3 Series Convertible encounter each other. At the end of the story, the wind finds another challenge to accompany an oracle racing boat.

Year: 2006, Client: BMW, Agency: Interone Worldwide, Role: Art Director

It doesn't sound like us either: what shape is speed? What is the sound of performance... come and find out by visiting the M6 Coupé internet highlight.

Year: 2005, Client: BMW, Agency: Interone Worldwide, Coop: Regina Buss, Role: AD